Monday 16 January 2012

Tea Packaging

Research

I have collected these images because i liked the concepts and they looked well made and well thought through.

















First Design

This is my first design i made, when i started designing this package i was looking for a traditional look to the package, after i finished this design i looked at it again and decided it was not good enough. I changed my mind to go for a modern look to the package instead of a traditional look.
I believe the choice was a very good one because looking back at this piece of work compared to the final designs, shows a difference in levels of sophistication.




Final Designs

These are my final designs for the tea packaging, i went for a modern feel with big chunky pictures so it grabs the attention of customers and the modern design may persuade the customer to buy the product.

The typography i used in these designs were:

AdvantageSmall - which gives the design a classy look to it (Tea on the Go).

Hand of Sean - This font gives the design a handwritten & personal feel to the design which helps because it makes people believe that there is a home-made touch to the product.

The black background is very effective on the designs, it gives the design a powerful but sophisticated look.

The photos used in these designs are colourful which contrasts with the bold dark background which makes the photos look strong, if i had more time i would of liked to recreate the photos myself instead of getting them off the internet.






Starbucks
he first Starbucks opened in Seattle, Washington, on March 30, 1971 by three partners: English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. The three were inspired by entrepreneur Alfred Peet(whom they knew personally) to sell high-quality coffee beans and equipment.[7] The name is taken from Moby-Dick; after Pequod was rejected by one of the co-founders, the company was named after the chief mate on the Pequod, Starbuck.
From 1971–1976, the first Starbucks was at 2000 Western Avenue; it then was relocated to 1912 Pike Place, where it remains to this day. During their first year of operation, they purchased green coffee beans from Peet's, then began buying directly from growers.



Entrepreneur Howard Schultz joined the company in 1982 as Director of Retail Operations and Marketing, and after a trip to Milan, advised that the company should sell coffee and espresso drinks as well as beans. Seattle had become home to a thriving countercultural coffeehouse scene since the opening of the Last Exit on Brooklyn in 1967, the owners rejected this idea, believing that getting into the beverage business would distract the company from its primary focus. To them, coffee was something to be prepared in the home, but they did give away free samples of pre-made drinks. Certain that there was money to be made selling pre-made drinks, Schultz started the Il Giornale coffee bar chain in April 1986.